Deeds and Words Matter: How Can We Close The Say-Do Gap?
The science is clear. There is, however, a gap between what we know needs to happen and the actions we are taking. To close the gap we need to change the way we communicate. How do we talk about a climate emergency without catastrophizing? How do we make the science of climate change easier to understand and the language jargon-free? How can we communicate the benefits of net-zero in ways that feel relevant to people’s lives? How do we use communications to empower consumers to change their behaviours? Who are the most trusted climate communicators – and what can we learn from them?
James Harding, Co-Founder and Editor, Tortoise Media
Ed Williams, President and C.E.O., Edelman EMEA
Professor Sir Robert Watson, International Authority on Climate Change and Biodiversity
Rebecca Marmot, Chief Sustainability Officer, Unilever
This session has been paid for and developed by Tortoise. It is not editorial content of The New York Times.
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