Circularity, Scale and Style: When Will We Reach Critical Mass?
Fashion Designer and Founder, Stella McCartney
Fashion Director and Chief Fashion Critic, The New York Times
From deadstock lines to recycled materials to fabrics made from foodstuffs and other organic ingredients — Bolt Threads Mylo™ mycelium unleather, Evrnu NuCycl™, ECONYL® regenerated nylon sourced from post-consumer waste and ocean plastics, as well as regenerative cotton from SÖKTAŞ — both fast fashion and luxury brands are trumpeting their sustainable initiatives. It sounds like a great leap forward, but what percentage of product actually equates to these plans? How long will it be before critical mass is achieved — and is it even possible? What sort of investment would it demand? How do we prioritize? And how do we balance start-of-life fabrication with end-of-life considerations?
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