Beginning at the End: How to Keep a Product Alive
Chief Executive, McDonough Innovation
C.O.O., Textile Exchange
Fashion Director and Chief Fashion Critic, The New York Times
Chief Product and Sustainability Officer, Ralph Lauren
What happens to a product when a consumer discards it? Very few retailers care. Neglecting to engage with this area of sustainability is not only causing vast amounts of waste and emissions, it also has critical consequences on supply chain workers involved in the production process. How easy, or difficult, would it actually be for consumer goods retailers to shift their attention to this final stage of a product’s life cycle? What are the unexpectedly simple things they can do now to point their production lines in the right direction without overburdening suppliers, and how could they be held accountable for the vast amounts of waste they create in the meantime?
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