Not There Yet: Truth-Testing Corporate Climate Promises
C.E.O., Patagonia Works and Patagonia
Executive Director, Greenpeace International
Berlin Bureau Chief, The New York Times
Founder, Engine 1
Today, it is commonly understood that greenwashing — where an organization projects an image of climate engagement, rather than embedding climate goals into core business strategies — is the great enemy of climate action. But what about all the companies that aren’t yet ready to transform their business models and leap into the green transition; should they be given some opportunities and incentives to meet the net-zero pioneers halfway? Are half measures better than nothing, and do they demonstrate, at least, a commitment to change? If so, how can governments and investors truth-test how serious companies really are, and hold them to their commitments?
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